Saturday, August 30, 2014

A visit to the UniverCell Sync Mumbai

Twenty-third was not a good day to leave my hometown (it's a different issue), I thought. At least hundred and eight times the idea of cancelling my journey brushed my few remaining bleached hair over the 'Bruce Willis like' scalp. But, it was an invitation mail from Indiblogger, the blogging community with whom I've been associated since 1969... how could I deaf-ear a warm call from them? Getting my emotions, aren't you? Ok... so, I was invited to the newly set up UniverCell Sync digital store at south Mumbai, a mere 2095 kilometers drive from my home. My chopper would have been most appropriate for the occasion but my newly married pilot gave a apologetic call last night to inform he was having profuse diarrhoea, while I overheard a moaning sound from the background (utterly disgusting!). My bat-bike was the only option left and meanwhile you keep guessing what stopped me from booking an air ticket.

It took exactly 8 hours and 17 minutes to reach the UniverCell Sync, next to Regal Cinema and you believe it or not I was standing right there before the glass door of the store, dusting off slight dirt particles out of my tuxedo by afternoon 2:00! I'm resistant to thousand stares over my bat-bike whenever I park it in any city, so Mumbai was no exception. The store manager of UniverCell received me with due hospitality as I introduced myself, “Samanta... Anunoy Samanta.” He was like, “Sir, it was my lifelong dream to meet you once... my child is a big fan of your novels...” Like most mango-men I meet for the first time, he too ran out of words and stood frozen forgetting what he was supposed to do till I pulled him out of his hypnotic state. He gave a pro-active demo of their outlet which I found quite fascinating. They seemed to be be quite disciplined with their mission. UniverCell understands the need of a customer and assist him with comprehensive mobility solutions!

Junior Sync Zone

Music Zone

Point & Shoot Zone

Work & Play Zone

UniverCell Sync is more than just a mercantile establishment of latest gadgets and doodads, rather it is an experiential zone to visit, realize, spend time and get a glimpse of our digital tomorrow that is based on pixels and windows! This is the first mobile retailer in India to introduce 'live' stores, provide best in class after-sales support with 24x7 technical helpline and unique loyalty program touching over 150000 customers every month! The store is broadly divided into four zones- 'music', 'point & shoot', 'work & play' and 'junior sync' to cater variable needs of customers with different interests and age-groups. They have introduced some value added utility services like- Free monsoon protection, on the move mobile assistance, mobile health care, total insurance plan, pick & drop services etc. Surprisingly, despite the hi-tech ambiance the price tags were very competitive! It was not just the manager, I found all staffs quite courteous and information packed unlike blank faces I encounter in many outlets.

I thanked the UniverCell staff for the Cafe coffee day refreshment packet consisting of a brownie, hot dog, mango juice and mineral water. Before zooming out on my bat-bike I wished all the best for their venture in the mobile market and promised to share my pleasant experience at the store with my known people. Mr Pilot had recovered by then from his wedding-diarrhoea-excuse syndrome and waiting on a helipad 15 kilometers away from the UniverCell Store. I reached the extraction point in 13 minutes and 57 seconds with a mindful of positive thoughts towards the just visited Sync store.

Image courtesy: UniverCell 


  1. Hi Anunoy,

    I am writing to share with you that I have nominated you for the Liebster Award. Please accept it if its not against your blog policy. You can view your nomination here

    Take care,

    1. Wow... so sweet of you Shweta.... I'm really honored :-)
      But see last year I had already participated in this award chain: I , so, may be we should collaborate for a different award soon :-)
      Thanks again...


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